Frozen Food Price in Pakistan

Frozen Food Price in Pakistan

Frozen food has become an essential part of the modern lifestyle, offering convenience, variety, and longer shelf life. In Pakistan, the demand for frozen food has risen significantly, with more households incorporating these products into their daily meals. This article will explore the factors influencing frozen food price in Pakistan, compare local and imported brands, and offer tips for buying frozen foods on a budget.

Popular Frozen Food Items and Their Prices

Below is a table showcasing the average prices of popular frozen food items in Pakistan:

ItemLocal Brand (PKR)Imported Brand (PKR)
Chicken Nuggets320 – 420520 – 720
Fish Fillet520 – 670870 – 1,270
Samosas190 – 290340 – 540
Pizza360 – 660760 – 1,260
Frozen Vegetables210 – 360360 – 660
Ice Cream260 – 460460 – 860

Please note that these prices are approximate and may vary slightly based on the specific brand and location.

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Last Updated on Aug 1, 2023. We want to make sure you have the most up-to-date information on prices.

Factors Affecting Frozen Food Prices

Several factors contribute to the frozen food price in Pakistan. These include production costs, import and export, currency exchange rates, and government regulations.

Production Costs

Higher production costs, such as raw materials, labor, packaging, and transportation, directly impact the price of frozen food items. With growing demand, manufacturers may also invest in new technologies to improve production efficiency, which can further influence the price.

Import and Export

Pakistan imports various frozen food items from countries like the United States, China, and European countries. Importing frozen foods often results in higher prices due to added costs such as transportation, taxes, and custom duties.

Currency Exchange Rates

The exchange rate of the Pakistani Rupee (PKR) against foreign currencies plays a significant role in determining the frozen food price in Pakistan, especially for imported products. A weaker PKR makes imported frozen foods more expensive, while a stronger PKR can make them more affordable.

Government Regulations

Government policies and regulations, such as taxes, duties, and quality control measures, can impact the frozen food price in Pakistan. Any changes in these regulations can directly affect the prices of frozen food items in the market.

Comparing Prices: Local vs. Imported Brands

As seen in the table above, local frozen food brands in Pakistan are generally more affordable than their imported counterparts. Local brands have lower production costs and transportation expenses, resulting in lower retail prices. However, imported brands may offer a wider variety of products and unique flavors not available from local brands.

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Tips for Buying Frozen Foods on a Budget

  1. Look for sales and discounts: Keep an eye out for sales and promotional offers at supermarkets and online stores.
  2. Buy in bulk: Purchasing frozen foods in larger quantities can often result in cost savings, as many stores offer bulk discounts.
  3. Compare prices: Before making a purchase, compare prices of different brands and stores to find the best deal.
  4. Opt for local brands: Local frozen food brands in Pakistan tend to be more affordable than imported ones while still maintaining good quality.
  5. Plan your meals: Plan your weekly meals in advance to avoid impulse purchases and ensure that you only buy the frozen food items you need.
  6. Store frozen foods properly: To reduce waste and save money, ensure that your freezer is functioning efficiently and that you store frozen foods according to the manufacturer’s instructions.


The frozen food price in Pakistan is influenced by various factors, including production costs, import and export, currency exchange rates, and government regulations. Local brands tend to be more affordable than imported ones, but consumers should compare prices, look for sales and discounts, and plan their meals to make the most of their budget. By following these tips, Pakistani households can enjoy the convenience and variety of frozen foods without breaking the bank.

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