In the vast universe of YouTube, where countless creators vie for attention, certain stars shine brighter than others. Among them is the effervescent LaurDIY, a name synonymous with creativity, innovation, and a dash of glitter. Born as Lauren Kobayashi Riihimaki, this Canadian sensation has transformed the world of DIY (Do-It-Yourself) content, making it not just about crafts, but a lifestyle. With a subscriber base running into millions and a net worth that’s the envy of many, LaurDIY’s journey from a college dorm room to the pinnacle of YouTube success is nothing short of inspiring.
|Lauren Kobayashi Riihimaki
|YouTuber, Social Media Influencer
|Net Worth (2023)
|Estimated $5 million
|Over 8.5 million
|Starbucks, Target, Duck Tape
From her early days documenting simple DIY projects to her current status as a brand ambassador and media sensation, LaurDIY’s story is a testament to the power of passion, persistence, and a little bit of sparkle. As we delve deeper into her life, career, and financial milestones, prepare to be inspired by the journey of YouTube’s reigning DIY queen.
Early Life and Background
Lauren Kobayashi Riihimaki, popularly known as LaurDIY, was born on August 11, 1993, in St. Catharines, Ontario, Canada. Growing up in a multicultural household, Lauren embraced her Ukrainian-Finnish and Japanese heritage, which is often reflected in her unique and diverse crafting ideas.
|Date of Birth
|August 11, 1993
|Place of Birth
|St. Catharines, Ontario, Canada
From a young age, Lauren’s creative flair was evident. Whether it was constructing a makeshift house out of cardboard or mastering the piano, her innate talent and passion for creation shone through. Her educational journey led her to Ryerson University, where she pursued a degree in graphic communications management. However, the confines of a classroom couldn’t contain her boundless creativity. Seeking a platform to share her love for DIY crafts, Lauren turned to the digital realm, marking the beginning of her illustrious YouTube career.
Lauren’s early videos, shot from her dorm room, were simple yet captivating. They showcased her genuine love for crafting and her ability to transform everyday items into pieces of art. These initial uploads not only laid the foundation for her YouTube channel but also set the tone for what would become a DIY empire.
The digital age has given birth to numerous influencers, but few have harnessed its power as effectively as LaurDIY. Her journey on YouTube began in 2011, from the confines of her university dorm room. What started as a platform to share DIY crafts soon transformed into a thriving community of DIY enthusiasts, eagerly awaiting her next upload.
|Over 8.55 million
|Over 400 million
LaurDIY’s content spectrum is vast, ranging from home décor hacks to fashion DIYs. Her unique approach to crafting, combined with her engaging presentation style, quickly garnered attention. Within a short span, her subscriber count skyrocketed, solidifying her position as one of the top DIY YouTubers globally.
One of the hallmarks of LaurDIY’s channel is her ability to evolve. Recognizing the changing dynamics of YouTube, she diversified her content to include vlogs, lifestyle videos, and even collaborations with other popular YouTubers. This adaptability ensured her content remained fresh and relevant, appealing to both her loyal fanbase and attracting new subscribers.
Her secondary channel, “LaurDIY Vlogs,” offers a more intimate glimpse into her life, allowing fans to connect with her on a personal level. With over 343 thousand subscribers, this channel further underscores her widespread appeal.
Beyond individual content creation, LaurDIY has also ventured into collaborative projects. Her podcast, “Wild Til 9,” co-hosted with her boyfriend Jeremy Lewis, showcases a different facet of her personality, discussing topics ranging from relationships to pop culture.
In terms of financial success, LaurDIY’s YouTube career has been nothing short of phenomenal. With an average of 30 million views on her videos, she reportedly earns around $10,000 monthly from ad-generated revenue alone. This figure doesn’t account for brand collaborations, sponsored content, and other revenue streams, making her one of the most successful creators in her niche.
Business Ventures and Branding
Beyond the realm of YouTube, LaurDIY has astutely leveraged her brand, venturing into various business avenues that resonate with her core audience.
|Starbucks, Target, Duck Tape
|Apparel, Stationery, DIY Kits
|Podcast, Mobile App
1. Brand Collaborations
LaurDIY’s unique style and massive following have made her a sought-after collaborator for many brands. Notably, she has partnered with Starbucks for a limited-edition merchandise line, which was a massive hit among her fans. Similarly, her collaboration with Target brought forth a range of DIY kits, allowing fans to recreate some of her most popular crafts at home. Her association with Duck Tape was particularly noteworthy, where she introduced a line of patterned tapes, reflecting her vibrant and quirky style.
2. Merchandise Line
Capitalizing on her brand’s popularity, LaurDIY launched her merchandise line, which includes apparel, stationery, and more. Her designs, often infused with her signature motifs like glitter and pastel shades, are a hit among her audience. The merchandise not only serves as an additional revenue stream but also strengthens her brand’s identity.
3. Digital Ventures
In the digital space, LaurDIY has expanded its presence with the launch of its mobile app. This app offers exclusive DIY tutorials, behind-the-scenes content, and a platform for fans to share their creations. Additionally, her podcast “Wild Til 9,” co-hosted with Jeremy Lewis, has gained significant traction, discussing a myriad of topics and offering a more unfiltered look into her life.
4. Future Prospects
With her keen business acumen and an ever-growing fanbase, the future holds immense potential for LaurDIY. Rumors suggest potential book deals and even a DIY-themed TV show, further solidifying her position as the reigning queen of DIY.
Television and Media Appearances
LaurDIY’s charisma and infectious energy aren’t just confined to the digital space. Over the years, she has made her mark on television and other media platforms, showcasing her versatility as a content creator and personality.
|“Craftopia”, “Escape the Night”
|Streamy Awards, Shorty Awards
|Various Talk Shows, YouTube Originals
1. Television Shows
LaurDIY’s foray into television was met with much anticipation and excitement from her fans. She made a significant impact as the host of HBO Max’s “Craftopia”, a competitive kids crafting show. Her expertise in the DIY realm made her the perfect fit for this role, and the show was well-received by audiences.
Another notable appearance was in the YouTube Original series “Escape the Night”, where she showcased a different side of her personality, diving into the world of mystery and drama.
2. Awards and Recognitions
LaurDIY’s contributions to the digital content space haven’t gone unnoticed. She has been nominated for, and won, several awards, including the Streamy Awards and Shorty Awards. These accolades are a testament to her dedication, creativity, and impact on the online community.
3. Talk Shows and Interviews
LaurDIY’s rising fame has led to appearances on various talk shows and interviews, where she discusses her journey, offers insights into the world of content creation, and shares snippets from her personal life. These appearances further amplify her reach and solidify her status as a mainstream celebrity.
4. Collaborations and Guest Appearances
Beyond her own channel, LaurDIY has been a guest on several other YouTube channels, collaborating with fellow creators and participating in challenges, Q&A sessions, and more. These collaborations not only offer fresh content to her fans but also introduce her to newer audiences.
LaurDIY Social Media Accounts And Links
Behind the glitter and crafts, LaurDIY is a vibrant individual with a life full of experiences, relationships, and personal milestones. This section delves into the more intimate aspects of her life, offering fans a closer look at the woman behind the camera.
|Baz, Alex Burriss, Jeremy Lewis
LaurDIY’s personal life, particularly her relationships, has often been a topic of interest for her fans. In her early YouTube days, she dated Baz, who made several appearances in her videos. Later, she entered a relationship with fellow YouTuber Alex Burriss (known as Alex Wassabi), which lasted for over three years. Their collaborative videos and vlogs were fan favorites, making their eventual breakup in 2018 a significant event in the YouTube community.
Currently, LaurDIY is in a relationship with Jeremy Lewis, an entrepreneur and senior director at NFT Acquisition. The couple started dating in March 2019 and have been going strong since. They co-host the podcast “Wild Til 9,” offering insights into their relationship and discussing various topics.
LaurDIY’s love for self-expression extends to her body art. She sports several tattoos, each with its unique significance. From a Roman numeral in memory of her grandfather to a scissor symbolizing her love for crafting, her tattoos offer a glimpse into her personal journey and the milestones that have shaped her.
LaurDIY’s love for animals is evident in her adoption of Moose, a Bull Terrier. Introduced to her YouTube audience in June 2017, Moose quickly became a fan favorite. His playful antics and adorable demeanor have earned him a special place in the hearts of LaurDIY’s followers.
LaurDIY currently resides in Los Angeles, California, in a house she describes as her “dream home.” Purchased for $2.5 million in November 2017, the house boasts modern amenities, serving as both her residence and workspace.
While many are familiar with LaurDIY’s on-screen persona, there are numerous intriguing tidbits about her life that might surprise even her most ardent fans. This section sheds light on some lesser-known facts and interesting anecdotes about Lauren Kobayashi Riihimaki.
|LaurDIY embraces her Ukrainian-Finnish and Japanese heritage, often incorporating elements from both cultures into her content.
|Early Career Aspirations
|Before her YouTube fame, LaurDIY aspired to work in the traditional corporate world, pursuing a degree in graphic communications management.
|Heels in Videos
|LaurDIY often wears heels in her videos, adding a few inches to her natural height of 5ft 4 inches.
|LaurDIY is currently engaged to Jeremy Lewis, and the couple often shares snippets of their life together on their podcast “Wild Til 9.”
|LaurDIY’s dog, Moose, has become a mini-celebrity in his own right, with fans eagerly awaiting his appearances in her videos.
|Each of LaurDIY’s tattoos holds personal significance, from commemorating her grandfather’s memory to celebrating her love for crafting.
1. Social Media Maven
Beyond YouTube, LaurDIY has a significant presence on various social media platforms, including Instagram, Twitter, and TikTok. Her combined followers across these platforms exceed 15 million, showcasing her widespread appeal.
2. Awards Galore
LaurDIY’s content excellence has been recognized with several awards, including the Streamy Awards and Shorty Awards. These accolades are a testament to her dedication and impact on the digital content space.
3. A Passion for Music
While known primarily for her DIY content, LaurDIY has dabbled in music, releasing a few tracks that reflect her bubbly personality and positive outlook on life.
Frequently Asked Questions about LaurDIY
In the ever-evolving world of digital content, few creators manage to leave an indelible mark. LaurDIY, with her infectious enthusiasm, unparalleled creativity, and genuine connection with her audience, stands out as a beacon of success in the YouTube community. From her humble beginnings in a university dorm room to her current status as a global influencer and entrepreneur, Lauren Kobayashi Riihimaki’s journey is a testament to the power of passion, persistence, and authenticity.
Her story serves as an inspiration to budding creators and DIY enthusiasts worldwide. It’s a reminder that with the right blend of talent, hard work, and a sprinkle of glitter, one can turn their dreams into reality.
As LaurDIY continues to innovate and inspire, her legacy in the digital realm is firmly cemented. With potential ventures in television, literature, and beyond, the future holds boundless possibilities for this DIY queen. And as her loyal fanbase eagerly awaits her next project, one thing is certain: LaurDIY’s star will continue to shine brightly for years to come.