Matthew Santoro Networth

Matthew Santoro Networth

Matthew Santoro, a name synonymous with intriguing top-ten lists, mind-blowing facts, and a charismatic presence that has captivated over 6 million subscribers on YouTube. Hailing from Welland, Ontario, Canada, Santoro’s journey from an accountant to a YouTube superstar is nothing short of inspirational. With a net worth that’s a testament to his hard work and dedication, Santoro’s story is a blend of passion, perseverance, and the power of the digital age.

Quick Facts
Full NameMatthew Santoro
Date of BirthJuly 16, 1985
OriginWelland, Ontario, Canada
ProfessionYouTuber, Social Media Influencer
Estimated Net Worth (2023)$3.5 Million
Popular Series“50 Amazing Facts”, Top Ten Lists
EducationMaster of Accountancy, Brock University

From his early days in Canada to his meteoric rise on YouTube, Santoro’s content has always been a blend of entertainment and education. Whether it’s uncovering “10 Forbidden Places You’re Not Allowed to Visit” or diving deep into “50 Amazing Facts”, his videos are a testament to his commitment to delivering quality content. But how did an accountant find his true calling on YouTube? And what makes Matthew Santoro tick? Let’s delve deeper into his life, career, and the milestones that have made him a household name in the world of online content creation.

Early Life and Background

Born on July 16, 1985, in the serene town of Welland, Ontario, Canada, Matthew Santoro’s early life was a far cry from the glitz and glamour of YouTube stardom. His roots trace back to a mixed heritage, with his father of Italian descent and his mother being French-Canadian. This blend of cultures not only enriched his upbringing but also gave him a unique perspective on life.

Early Life Snapshot
BirthdateJuly 16, 1985
Place of BirthWelland, Ontario, Canada
Zodiac SignCancer
ParentsInformation not disclosed

Matthew’s academic pursuits led him to Brock University, where he honed his skills in accountancy, eventually earning a Master of Accountancy in 2010. While numbers and balance sheets might have been his daily grind, little did anyone know that Santoro harbored a passion for storytelling and content creation.

His early aspirations were molded by his surroundings and familial expectations. Growing up, he was influenced by his father, a businessman with a conservative outlook. The idea of following in his father’s footsteps seemed like the destined path. However, destiny had other plans.

As the digital age dawned and platforms like YouTube began to gain traction, Matthew found himself drawn to the world of content creation. But before he could make his mark on the digital landscape, there were challenges to overcome, dreams to chase, and a destiny to reshape.

YouTube Career

Matthew Santoro YouTube Career

In the vast realm of YouTube, where countless creators vie for attention, Matthew Santoro emerged as a beacon of originality and authenticity. His journey began in 2010, a time when YouTube was evolving from a platform for home videos to a hub for professional content creators.

YouTube Career Highlights
YouTube Debut2010
Main Channel“Matthew Santoro”
Subscribers (as of 2023)Over 6.24 million
Notable Series“50 Amazing Facts”, Top Ten Lists

Matthew’s initial foray into YouTube wasn’t an instant success. Like many creators, he faced challenges in gaining traction and building an audience. However, his perseverance and unique content approach set him apart. By January 2012, he celebrated a significant milestone: reaching 10,000 subscribers.

His content, characterized by intriguing top ten lists and the popular “50 Amazing Facts” series, resonated with a global audience. Videos such as “10 Forbidden places you’re Not Allowed to Visit” and “10 Most Cursed Movies Ever Created” showcased his knack for blending entertainment with information, making learning fun and engaging.

Collaborations played a pivotal role in expanding his reach. Matthew worked with notable creators like Matthias, producing memorable content like “The Booty Song”. He also featured in projects by Barely Political, further solidifying his presence in the YouTube community.

One of the defining moments of his career came when he received the Fifth Annual Streamy Award for Breakout Creator. This accolade not only recognized his contributions to the platform but also cemented his status as a YouTube sensation.

However, it wasn’t just the numbers or awards that defined Matthew’s success. It was his ability to connect with his audience, share personal stories, and create a community of loyal “Santorians” or “The Santoro Army” that truly set him apart.

Matthew Santoro Social Media Accounts And Links

YoutubeMatthew Santoro
FacebookMatthew Santoro
SnapchatComing Soon

Achievements and Accolades

Matthew Santoro’s rise to YouTube stardom wasn’t just about creating content; it was about making an impact. Over the years, his dedication and unique approach to content creation have earned him numerous accolades and recognition, both from the industry and his peers.

Key Achievements
AwardsFifth Annual Streamy Award for Breakout Creator
Popular Videos“10 Forbidden places you’re Not Allowed to Visit”, “10 Most Cursed Movies Ever Created”
Subscribers MilestoneOver 6 million (as of 2023)
Total ViewsOver 1.4 billion (as of 2023)

One of the crowning moments in Matthew’s career was winning the Fifth Annual Streamy Award for Breakout Creator. This award not only recognized his talent but also celebrated his journey from a budding YouTuber to an industry icon.

His videos, especially the top ten lists and the “50 Amazing Facts” series, have been instrumental in his success. Titles like “10 Forbidden places you’re Not Allowed to Visit” and “10 Most Cursed Movies Ever Created” have garnered millions of views, showcasing his ability to tap into topics that resonate with a global audience.

Beyond the numbers, Matthew’s achievements lie in the community he’s built. His fans, affectionately known as “The Santorians” or “The Santoro Army”, are a testament to the deep connection he’s forged with his audience. Their unwavering support and engagement have been pivotal in every milestone he’s achieved.

Furthermore, his collaborations with other creators and ventures outside of YouTube, such as hosting “Food for Thought”, have expanded his horizons and added to his impressive repertoire.

In a world where digital content is ever-evolving, Matthew Santoro’s achievements stand as a testament to his adaptability, creativity, and unwavering commitment to his craft.

Financial Success

Matthew Santoro Financial Success

In the realm of digital content creation, success is often measured not just by views or subscribers but also by financial milestones. Matthew Santoro, with his captivating content and vast audience, has managed to turn his passion into a lucrative career.

Financial Overview
Estimated Net Worth (2023)$3.5 Million
Primary Earning SourceYouTube Ad Revenue
Secondary Earning SourcesCollaborations, Book Sales, Hosting Gigs
Annual Salary (Estimated)$152.85 thousand

Matthew’s primary source of income has been his YouTube channel. With over 6 million subscribers and billions of views, the ad revenue from his videos has significantly contributed to his net worth. As of 2023, his estimated net worth stands at a commendable $3.5 million.

Beyond YouTube, Matthew has ventured into other avenues to diversify his income. His collaborations with fellow content creators, brand endorsements, and sponsored content have added to his earnings. Additionally, his book, “Mind=Blown”, published in collaboration with Penguin Books, has contributed to his financial success.

Hosting gigs, like the “Food for Thought” web series, have also provided additional revenue streams. These ventures, combined with his YouTube earnings, have solidified his position as one of the top earners in the content creation industry.

While financial success is a significant aspect of his journey, it’s essential to note that Matthew’s dedication to his craft and his genuine connection with his audience have been the true driving forces behind his achievements.

Personal Life

Behind the camera and the engaging videos, Matthew Santoro is a person with experiences, challenges, and stories that have shaped his journey. His personal life, though private, has occasionally intersected with his public persona, offering glimpses into the man behind the YouTube sensation.

Personal Insights
BirthplaceWelland, Ontario, Canada
Residence (as of 2023)Los Angeles, California
Relationship StatusPreviously in a relationship with Nicole Arbour
Known AffinitiesFan of Drake, Harry Potter, and fantasy movies

Born and raised in Canada, Matthew’s roots have always played a significant role in his identity. His mixed heritage, with Italian and French-Canadian influences, has enriched his worldview and content.

In 2017, seeking new horizons and opportunities, Matthew made the significant decision to move to Los Angeles. The city, known for its entertainment industry, offered him a fresh perspective and a chance to expand his network.

However, life in the spotlight comes with its challenges. In 2016, Matthew opened up about a past relationship in a heartfelt video. He shared his experiences with an abusive relationship, highlighting the emotional and physical challenges he faced. The woman in question was identified as Nicole Arbour, another internet personality. By sharing his story, Matthew aimed to raise awareness about the often overlooked issue of male victims in abusive relationships.

Beyond the challenges, Matthew’s personal life also showcases his passions and interests. He’s a known fan of the rapper Drake, often quoting his lyrics and drawing inspiration from his music. Additionally, his love for the Harry Potter series and fantasy movies offers a glimpse into his creative inspirations.

Matthew’s personal journey, filled with highs and lows, serves as a reminder that success is not just about numbers or accolades; it’s about overcoming challenges, staying true to oneself, and forging genuine connections.

Other Ventures

While YouTube has been the primary platform propelling Matthew Santoro to stardom, his creative pursuits haven’t been limited to just video content. Over the years, he has explored various avenues, showcasing his versatility and passion for different forms of media and content.

Other Endeavors
Web Series“Food for Thought”
CollaborationsWith Matthias, Barely Political, and others

One of the significant milestones in Matthew’s career outside of YouTube was his book, “Mind=Blown”, published in collaboration with Penguin Books. Released on August 9, 2016, the book encapsulated the essence of his “50 Amazing Facts” series, offering readers a deep dive into intriguing and lesser-known facts. The book’s success further cemented his position as a versatile content creator, capable of engaging audiences across different mediums.

In addition to his book, Matthew ventured into hosting with the “Food for Thought” web series. Premiered on May 28, 2015, the series showcased interesting and mind-boggling facts about various food items, aligning with his brand of infotainment.

Collaborations have always been a significant part of Matthew’s journey. Beyond YouTube collaborations, he has worked on various projects with fellow creators, expanding his reach and offering fresh content to his audience. Notable collaborations include working with Matthias on “The Booty Song” and featuring in projects by Barely Political.

These ventures, combined with his YouTube success, highlight Matthew Santoro’s commitment to content creation, his adaptability, and his drive to explore new horizons, always keeping his audience at the heart of his endeavors.

Social Media Influence

In today’s digital age, a content creator’s influence extends beyond their primary platform. For Matthew Santoro, while YouTube remains his mainstay, his presence on other social media platforms has allowed him to connect with his audience in diverse ways, further amplifying his impact.

Social Media Overview
Instagram Followers (2023)281K
Twitter Followers (2023)462.2K
YouTube Subscribers6.24 Million


On Instagram, Matthew offers a more personal glimpse into his life. From behind-the-scenes shots of his video shoots to candid moments from his daily life, his Instagram feed is a blend of professional and personal, allowing fans to connect with him on a deeper level.


Twitter has been Matthew’s platform for real-time interactions. Whether it’s sharing updates about upcoming videos, engaging in discussions with fans, or voicing his opinions on trending topics, his Twitter feed is a testament to his active engagement with the digital community.


With over 6.24 million subscribers, Matthew’s YouTube channel remains his primary platform. The diversity of content, from top ten lists to personal vlogs, showcases his versatility as a creator. The consistent growth in subscribers and views highlights the evergreen appeal of his content.

Beyond these platforms, Matthew has also explored other avenues like Twitch for streaming and has a notable presence on platforms like Facebook. His multi-platform approach ensures that he remains accessible to his audience, regardless of their preferred social media site.

In essence, Matthew Santoro’s social media influence is not just about numbers; it’s about the genuine connections he’s forged, the communities he’s built, and the consistent engagement he maintains across platforms.

Frequently Asked Questions About Matthew Santoro

Matthew Santoro was born in Welland, Ontario, Canada.

Matthew began his YouTube journey in 2010.

One of his most popular series is “50 Amazing Facts”, where he shares intriguing and lesser-known facts with his audience.

Yes, Matthew Santoro published a book titled “Mind=Blown” in collaboration with Penguin Books in 2016.

As of 2023, Matthew Santoro’s estimated net worth is around $3.5 million.

Yes, he received the Fifth Annual Streamy Award for Breakout Creator.

Apart from YouTube, Matthew is active on Instagram, and Twitter, and occasionally streams on platforms like Twitch.

While specific contact details might not be publicly available, reaching out through his official social media profiles or his YouTube channel’s “About” section is a recommended approach.


Matthew Santoro’s journey from a small town in Canada to becoming a global YouTube sensation is a testament to the power of passion, perseverance, and authenticity. His story is not just about achieving fame or amassing wealth; it’s about touching lives, educating with entertainment, and building a community that transcends geographical boundaries.

From his early days grappling with the challenges of content creation to his current status as an industry icon, Matthew has remained true to his essence. His content, whether it’s the intriguing “50 Amazing Facts” or the heartfelt personal vlogs, resonates with millions because it comes from a place of genuine curiosity and a desire to share knowledge.

In an era where digital content is ever-evolving, and trends come and go, Matthew Santoro stands as a beacon of consistency and quality. His adaptability, combined with his commitment to his craft, ensures that he remains relevant, regardless of changing algorithms or platform dynamics.

As we look forward to what the future holds for Matthew, one thing is certain: his legacy as a content creator is firmly etched in the annals of digital history. And as long as there’s a story to tell or a fact to share, Matthew Santoro will be there, camera in hand, ready to enlighten and entertain.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top